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Seller communication

The seller who wants to be at every showing

"I'll just stay in the back bedroom. They won't even know I'm here." They'll know. Every buyer who walks through will know, and it changes what they do in the house. Here's how to say that kindly.

They're not controlling. They're protecting.

A seller who wants to stay for showings isn't trying to make your life hard. They're protecting something. The house they've kept for twenty years. The dog who hates strangers. The story they want told about the kitchen they remodeled themselves. Figure out which one it is before you argue, because the answer is different for each.

Ask it plainly. "What are you hoping to do by being here?" You'll hear about the dog, or the pool pump that needs explaining, or the feeling that a stranger shouldn't be alone in their home. All fair. None of them need the seller in the hallway during a showing, and you can show them why.

Say what a buyer does when the owner is home.

Describe it from the buyer's side, because the seller has never been on that side. "When an owner is home, buyers whisper. They don't open closets. They don't stand in the bedroom and picture their own furniture. They do a polite lap in five minutes and leave, and their agent spends the car ride apologizing for how awkward it was."

Then the line that lands. "You're not there to watch them see the house. You're there so they can't." Most sellers have never thought about it that way. The buyer needs to be rude in the house, in a small way, to fall in love with it. Open the cabinets. Stand in the shower. Argue about where the couch goes. They won't do any of that with the owner in the next room.

Let's give them a job instead.

A seller who wants to be present wants to help. So give them a way to help that doesn't involve being there. A one-page note on the counter in their own words: what they love about the house, the age of the roof, the neighbor who takes in packages. The showing-ready checklist, done before every appointment. The dog's crate in the car with them.

"Write the things you'd say if you were here, and I'll make sure every buyer reads them." That's the seller's voice in the showing without the seller in the showing. It answers the pool pump question and the kitchen story, and it does it in a way a buyer can read at their own pace.

Offer the compromise once, and set the rule.

For a specific showing with a real reason, a greet-and-go is fine. The seller opens the door, says hello, points out one thing, and leaves for a drive. Say that's the exception, and say what the rule is the rest of the time. "For regular showings, you're out of the house before they arrive. For the open house, same thing. I'll text you when it's clear."

Put it in writing after the conversation so it isn't relitigated on a Saturday morning. A rule the seller agreed to on a calm Tuesday holds better than one argued at the door with a buyer's car pulling up.

Then tell them everything the buyer said.

Here's the deal you're really offering. Leave, and you get the whole showing back from me. The feedback, the questions, how long they stayed, whether they asked for a second look. The seller gives up being there and gets something better: the truth about what the buyer thought, which they'd never hear with their own ears from the back bedroom.

Deliver on it. After every showing, a line or two. Every week, the full picture in the update. A seller who gets that consistently stops needing to be in the house, because they're getting what they actually wanted, which was to know. And the buyer gets the house to themselves. Everybody wins!

Common questions

What if the seller has a real reason, like a pet or a health issue?

Work around it instead of fighting it. A pet goes in the car or to a neighbor. A seller who can't leave easily can sit on the back porch or in the garage with the door closed, out of the buyer's path. The goal is the buyer having the rooms to themselves, and there's almost always a way to get there.

Can the seller be home during an open house?

No, and this one matters more, not less. An open house brings a crowd, and a crowd with the owner in it talks about the weather instead of the house. Ask them to be gone for the whole window and promise a full report that evening.

What if they just refuse to leave?

Then tell them the honest cost and let them choose it. "Showings with you here will be shorter and buyers will be less candid, and I'll report that as it happens." Most sellers change their mind after the first awkward one. The few who don't have made an informed choice, and your updates will show them the result.

Send this every week without building it by hand.

Get The Listing, Keep The Listing writes the weekly seller report in your name: their showings against the market, the homes competing with theirs, and what buyer agents said. You read it and send it from your own inbox.